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Strategic Advertising Management By Larry Percy, Richard Elliott
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- Sales Rank: #7588450 in Books
- Published on: 2012-11-26
- Original language: English
- Number of items: 1
- Dimensions: .0" h x .0" w x .0" l, 1.72 pounds
- Binding: Paperback
- 448 pages
About the Author
Larry Percy Visiting Professor, Copenhagen Business School and Stockholm University, and International Consultant in Marketing Communications and Brand Strategy
Richard Elliott, Professor of Marketing and Consumer Research, University of Bath School of Management, and Fellow of St Anne's College, Oxford
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